Juliana is a journalist, graduated from the Pontifical Catholic University of Rio Grande do Sul (PUCRS), where she also holds a postgraduate degree in Digital Influence and Strategy. She is currently pursuing a master’s degree in Human and Social Sciences at the Federal University of ABC (UFABC). Her studies focus on the relationships between content production for digital platforms, storytelling, and the establishment of networks for content dissemination. Additionally, she conducts courses and lectures on this subject, targeting social movements, feminist groups, and local communities.

Professionally, she has worked as a reporter and producer for various communication outlets. Since 2016, she has been working as a digital strategist for social movements and political leaders in different Brazilian states. She was involved in the communication efforts for President Luiz Inácio da Silva’s campaign in 2022 and served as an advisor in the Press Office of the Presidency during Lula’s government.

In the private sector, she has experience in monitoring, research, content production, and strategy. At Coding Rights, she served as the Director of Communication and currently holds the position of Communication strategist.